Background

Passionate about producing superior quality

Upignac trouve son origine dans la passion commune de toute une famille pour ce produit d’exception qu’est le foie gras. En 1984, la famille Petit accueille ses premiers canetons au sein de la belle ferme d’Assonleville située à Upigny en plein cœur de la Hesbaye namuroise. L’herbe riche de ses pâturages présente des conditions d’élevage idéales pour des canards qui devront être livrés à la filiale belge d’une société … française. histoireIn 1985, Michel Petit decided to produce and sell his own fresh duck foie gras himself and distribute it vacuum packed at a time when Belgian consumers were only familiar with prepared duck products from France. This is when the farm of Upigny decided to adopt a name with consonants that resonate with the sounds of the Southwest of France– a name that lives on today: Upignac.

The company started selling Upignac foies gras at the farm the following year and a network of boutiques sprang up. In 1993, growth in demand forced Upignac to invest in the construction of a spacious workshop close to the farm that met strict European norms.

1997 marked a new and important stage for Upignac when it started selling a number of products from its range via the supermarket chain (Delhaize).
In 2000, the ‘ La Table d’Upignac’ restaurant opened its doors at the farm. environnement Upignac
The family-run company rode the crest of a wave of huge success between 2005 and 2009 when it purchased subsidiary companies in complementary gastronomic sectors.